2020 has felt soul crushing, particularly when I reflect on the fact that I haven’t attended a live music event in 8 months. Sure, my bank account is probably pleased with this latest development; however, I’m not. I could probably cry at the thought of it, to be honest.
I’m happiest when I’m dancing at a concert or festival, it’s when I feel most alive. Whether I’m in a crowd of hundreds or thousands, the euphoria experienced within that environment stays with me for days, months and years after the event.
It’s what inspired Lovers of Live.
It’s why Lovers of Live is for fans missing the energy of the crowd – because I miss it more than ever.
I miss the energy of the crowd.
I miss the escapism.
I miss the dancing.
I miss feeling the electricity that only intensifies as the venue lights dim and the artist or band bursts onto the stage.
I miss the deafening screams, the sound of hundreds and thousands of fans singing every lyric to every song performed.
I miss the freedom of being one in the crowd – the freedom to be loud, to cry, to be your most authentic self and express yourself accordingly.
I miss the unity and sense of belonging that exists in crowds, despite being surrounded by strangers.
I miss the connections you form with strangers, the friends you quickly make, the memories that last a lifetime.
I miss the sea of lights that illuminate the crowd as everyone raises their smartphones in the air – always during the most emotional songs of the setlist.
I miss feeling like I’m part of something much bigger than I am – something universal and positive.
And yes, I’m at the point where I even miss being covered in sweat – my own and that of strangers in the crowd. Remember when we didn’t have to worry about coming into contact with other humans’ sweat? What a time.
I miss the energy of the crowd. I know many of you do. That means we all understand and feel the power of the crowd, of live music. While we can’t currently experience live music in ways we have in the past, it’s important to hold onto the hope that one day we’ll return to those crowds. We’ll experience live music in all its glory again, dance for hours on end and appreciate it more than we ever have before.
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Lovers of Live 
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